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People start guessing, hoping, and setting optimistic expectations for the new “Loyalty Program”. Nobody knows if it is a good or bad change. Secondly, Capture One announced a new term, “Loyalty Program” and asked the customers to wait two months for more details. All COP v23 purchased before technically enjoy the same feature releases (16.x) and bug fixes (16.x.x) until as in previous years. įirstly, Capture One was pushing for pre-upgrade and Black Friday sales before announcing the changes to the perpetual license.

Postponed the perpetual license changes from to. Sent emails for pre-order upgrades for COP 23.Īnnounced the changes in perpetual licenses with the new “loyalty program” will take effect from, and promised to disclose the details about the “loyalty program” in Feb 2023.ĭisclosed the ‘loyalty program’ details with many tables and the comparison of costs. The Marketing ApproachesĪ quick glance at the activities timelines as the following: Date Capture One updated the change details multiple times after receiving furious public comments on their site and various forums. There are two items you must figure out, the new pricing scheme (Loyalty Program) and the changes to the new perpetual licenses. That’s what’s going on in the recent Capture One changes and the reaction of its customers. The new car only entitles an uncertain maintenance period because a new component could be announced anytime after the purchase.

The new policy voids the majority benefits of their future buying. On the other hand, the existing buyers are upset and frustrated.

The renters will get their car for free after they pay for X years. The renters are happy and appreciate the company’s kindness in making their rentals into an installment plan.

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